So I look at this new Blackbaud NOW product and I must say, they have their corporate strategy right on to own all of the charity software market, soup to nuts.
Monday, March 30, 2009
Blackbaud NOW is basically Groundspring/ Network for Good -- a set of services designed for very small charities -- accept online donations, keep a central contact database, send mass emails. They take around 5% of your donation and you get the service for free.
Judging from the mailing address in Indiana, this is built on etapestry's technology (PS, please spring for a web designer, guys, the etapestry site is an eye sore). I find it interesting they didn't build something on Blackbaud's Infinity platform, but hey. They also couldn't spring for an email blast tool, but I suppose that might open a can of worms for them-- their email tool is basically designed to send email to individual contacts rather than mass mails with open tracking, etc.
If I put my cynical hat on, I would say this is just an etapestry lead gen tool, but I'll give them the benefit of the doubt and hope it is the precursor to real service for small charities. And hopefully some corporate strategist at Blackbaud has figured a way to serve the bottom of the market in order to feed prospects into their higher end offerings.
It makes me a little sad since CivicSpace offered this basic package plus soo much more , but alas... we were a bit to early and under-capitalized.
And finally, yet another data point that a CiviCRM-based ASP would be a good value proposition! Come on folks, anyone?