Highly questionable

I've been looking at a lot of social enterprises lately and I am not surprised to find that there are a fair number of wolves in sheep's clothing out there. Or, perhaps worse, they basically just don't get it.

Take Giving Tree. Their mission is to bring philanthropy to the masses. And to make sure that they are the only ones that can bring it to the masses (at least using the word microphilanthropy).

Or so it would seem from their trademark on the term "microphilanthropy^TM" Do they intend to sue nonprofits that support microenterprise for trademark infringment if they use the term microphilanthropy?

If your mission is to bring philanthropy to the masses, then do it, engage with others, create a bigger pie rather than using old and tired legal strategies for hamstringing the competition.

Give me a break. Tacky. Tacky. Tacky.